Choosing a market
Doing it yourself
Your evenings and weekends across suburbs and data sources
With Buyers Boutique
Markets recommended with our reasoning, led by Mike's research
For tech professionals building wealth beyond their salary
Work because you want to, not because you have to.
You'd research property properly if you had the time. We do it for you: the markets, the numbers and the buying. You make the decisions.
- ✓Free 30-minute call with Jaq
- ✓Founded by ex-tech sales leaders
- ✓Buying Australia-wide
- ✓QLD real estate licence 4787931
"I spent years in tech sales, and now I'm a buyer's agent helping professionals do the same."
Jaq Adama, Founder.
Sound familiar?
High income. No time. Too many opinions.
01
No time to do it properly
Markets, rents, comparable sales and holding costs. Researching it properly takes the evenings and weekends you don't have.
02
Analysis paralysis
Every forum, podcast and colleague says something different, so the safe option starts to look like doing nothing.
03
Vests and bonuses that vanish
RSUs vest, the bonus lands, the tax bill arrives in July and the rest drifts into lifestyle.
Meanwhile, colleagues are talking about their property wins. The difference usually isn't intelligence. It's a clear brief and someone doing the legwork.
In their words
"Thanks for all your help Jaq. We couldn't be happier with the service you have provided."
C & M, Buyers Boutique clients
"Amazingly efficient, communicative, collaborative and easy to get along with."
J, Buyers Boutique client
"Thanks for everything Jaq! Can't wait for the next one."
D & K, Buyers Boutique clients
Client messages. Names shortened for privacy.
Read our Google reviewsStraight answers
Start with your question.
Short answers here. The detail is what we work through on your call.
The question isn't how much you need to retire.
It's how much monthly income would let you redesign your life. You don't need to replace your whole salary, just your core lifestyle costs plus a buffer. Clients typically tell Jaq that around $7,000 to $8,000 a month would give them a great life.
Based on what clients typically share with Jaq. Your number depends on your circumstances. Rental income is before costs such as interest, management and maintenance.
See the detail
01
Core lifestyle costs
Housing, food, transport, insurance, the essentials you'd keep
02
A buffer
Room for the unexpected
03
Your walk-away number
The monthly income that gives you the choice
That's a far more achievable target than replacing your full salary.
Your corporate career has an expiration date.
Redundancies, restructures and burnout happen, and the ladder gets narrower as you get older. Rent-vesting means you rent where you want to live and invest where the numbers work, so your safety doesn't rest on one large home loan.
See the detail
One big home loan
- Most of your borrowing in one property
- Your safety depends on your salary
- Harder to change course
Rent-vesting
- Rent where you want to live
- Invest in markets chosen for the numbers
- Build assets that can become your safety net
How we did it
We built our portfolio through our best earning years, then sold some down to buy our own home on two and a half acres in the Sunshine Coast hinterland in 2024.
Clients living in Sydney and Melbourne have bought in Bundaberg, Morayfield and the Sunshine Coast, in markets chosen for the numbers.
Is it right for you?
It has trade-offs. You keep paying rent, properties can sit vacant, rates move and investment property is taxed differently from your home. Your accountant and broker should check it against your situation.
Not all property portfolios are created equal.
It's not about buying ten random apartments and hoping for the best. It's a small number of strategic properties across three to four markets: growth-focused first, income-focused later.
Jaq's target timeframe for clients is 7 to 10 years. It is an aim, not a promise, and depends on your position and the market.
See the detail
01
Build equity
Choose properties that can grow in value, so each purchase helps fund the next.
02
Build income
Shift towards properties whose rent can help replace your salary over time.
03
Manage the risk
Test holding costs and stress scenarios before you buy, so you can hold through changing conditions.
Properties bought at random rarely produce enough income to give you real choices.
Recent client purchases span outer Brisbane, Bundaberg, Morayfield and the Sunshine Coast.
Companies have a board. Who's on yours?
- Property-focused accountant: structure and tax for your situation.
- Investor-specialist broker: borrowing and lending structure.
- Buyer's agent (that's us): markets, numbers and the purchase.
Bring your own, or we can introduce trusted specialists. Paid referral arrangements are disclosed upfront.
See the detail
Corporations have whole teams looking after shareholder value. Most professionals manage their wealth alone. Jaq built her own personal board of experts, and it changed how she invests.
Already have an accountant or broker? We'll work with them and explain our reasoning so they can check the numbers. We don't give financial, tax or credit advice.
The busier you are, the better this works.
A 30-minute call, then a handful of decisions: your brief, your comfortable holding cost, whether to proceed and your offer limit. We do the research, coordination and chasing in between.
One client's purchase was coordinated end to end while she travelled for work.
See the detail
"I was drowning in tech life, literally 70 hour weeks, constant travel and no time for myself... I couldn't babysit my investments, so I created a criteria."
Jaq Adama
Growth without constant attention
Professionally managed
Works around your schedule
Jaq's personal selection criteria, not a guarantee of results.
What you do
- Share your goals, timing and numbers
- Agree the brief and your comfortable holding cost
- Decide whether to proceed and your offer limit
- Work with your accountant and broker on your side
We keep you updated by text, email, WhatsApp, voice note or call.
Is bonus season approaching?
Give your next bonus or vest a job before it lands. We map purchases to your pay cycle, so vests, bonuses and commissions become deposits instead of lifestyle creep.
Tax outcomes depend on your circumstances. Work them through with your accountant. We don't give tax advice.
See the detail
Jaq was in tech sales making good money, but every lump sum from commissions or equity was followed by a tax bill in July. She redirected her commissions, RSUs and savings into property instead.
- Bonus
- Commission
- RSU vest
- Next deposit
We plan purchases around when your variable income arrives.
"My first property was my place to live, and it wasn't the best investment. Don't mix the two. My second property was far more doable because I'd learned my lessons."
Jaq Adama
The question isn't how much you need to retire.
It's how much monthly income would let you redesign your life. You don't need to replace your whole salary, just your core lifestyle costs plus a buffer. Clients typically tell Jaq that around $7,000 to $8,000 a month would give them a great life.
Based on what clients typically share with Jaq. Your number depends on your circumstances. Rental income is before costs such as interest, management and maintenance.
See the detail
01
Core lifestyle costs
Housing, food, transport, insurance, the essentials you'd keep
02
A buffer
Room for the unexpected
03
Your walk-away number
The monthly income that gives you the choice
That's a far more achievable target than replacing your full salary.
Your corporate career has an expiration date.
Redundancies, restructures and burnout happen, and the ladder gets narrower as you get older. Rent-vesting means you rent where you want to live and invest where the numbers work, so your safety doesn't rest on one large home loan.
See the detail
One big home loan
- Most of your borrowing in one property
- Your safety depends on your salary
- Harder to change course
Rent-vesting
- Rent where you want to live
- Invest in markets chosen for the numbers
- Build assets that can become your safety net
How we did it
We built our portfolio through our best earning years, then sold some down to buy our own home on two and a half acres in the Sunshine Coast hinterland in 2024.
Clients living in Sydney and Melbourne have bought in Bundaberg, Morayfield and the Sunshine Coast, in markets chosen for the numbers.
Is it right for you?
It has trade-offs. You keep paying rent, properties can sit vacant, rates move and investment property is taxed differently from your home. Your accountant and broker should check it against your situation.
Not all property portfolios are created equal.
It's not about buying ten random apartments and hoping for the best. It's a small number of strategic properties across three to four markets: growth-focused first, income-focused later.
Jaq's target timeframe for clients is 7 to 10 years. It is an aim, not a promise, and depends on your position and the market.
See the detail
01
Build equity
Choose properties that can grow in value, so each purchase helps fund the next.
02
Build income
Shift towards properties whose rent can help replace your salary over time.
03
Manage the risk
Test holding costs and stress scenarios before you buy, so you can hold through changing conditions.
Properties bought at random rarely produce enough income to give you real choices.
Recent client purchases span outer Brisbane, Bundaberg, Morayfield and the Sunshine Coast.
Companies have a board. Who's on yours?
- Property-focused accountant: structure and tax for your situation.
- Investor-specialist broker: borrowing and lending structure.
- Buyer's agent (that's us): markets, numbers and the purchase.
Bring your own, or we can introduce trusted specialists. Paid referral arrangements are disclosed upfront.
See the detail
Corporations have whole teams looking after shareholder value. Most professionals manage their wealth alone. Jaq built her own personal board of experts, and it changed how she invests.
Already have an accountant or broker? We'll work with them and explain our reasoning so they can check the numbers. We don't give financial, tax or credit advice.
The busier you are, the better this works.
A 30-minute call, then a handful of decisions: your brief, your comfortable holding cost, whether to proceed and your offer limit. We do the research, coordination and chasing in between.
One client's purchase was coordinated end to end while she travelled for work.
See the detail
"I was drowning in tech life, literally 70 hour weeks, constant travel and no time for myself... I couldn't babysit my investments, so I created a criteria."
Jaq Adama
Growth without constant attention
Professionally managed
Works around your schedule
Jaq's personal selection criteria, not a guarantee of results.
What you do
- Share your goals, timing and numbers
- Agree the brief and your comfortable holding cost
- Decide whether to proceed and your offer limit
- Work with your accountant and broker on your side
We keep you updated by text, email, WhatsApp, voice note or call.
Is bonus season approaching?
Give your next bonus or vest a job before it lands. We map purchases to your pay cycle, so vests, bonuses and commissions become deposits instead of lifestyle creep.
Tax outcomes depend on your circumstances. Work them through with your accountant. We don't give tax advice.
See the detail
Jaq was in tech sales making good money, but every lump sum from commissions or equity was followed by a tax bill in July. She redirected her commissions, RSUs and savings into property instead.
- Bonus
- Commission
- RSU vest
- Next deposit
We plan purchases around when your variable income arrives.
"My first property was my place to live, and it wasn't the best investment. Don't mix the two. My second property was far more doable because I'd learned my lessons."
Jaq Adama
The honest comparison
You could do it yourself. Here's what it takes.
| Buying task | Doing it yourself | With Buyers Boutique |
|---|---|---|
| Choosing a market | Your evenings and weekends across suburbs and data sources | Markets recommended with our reasoning, led by Mike's research |
| Testing the numbers | Your spreadsheet, your assumptions | Feasibility on price, rent, rates, management and vacancy, stress-tested |
| Finding the property | Listings, inspections and missed opportunities | Sourced and screened with a licensed local agent |
| Due diligence | Coordinating inspectors, appraisals and comparables | Coordinated and summarised for your decision |
| Negotiating | Against an agent who negotiates every week | Offer limits agreed with you, negotiation handled |
| After settlement | Finding a property manager | Property manager introduced, six-month review |
Testing the numbers
Doing it yourself
Your spreadsheet, your assumptions
With Buyers Boutique
Feasibility on price, rent, rates, management and vacancy, stress-tested
Finding the property
Doing it yourself
Listings, inspections and missed opportunities
With Buyers Boutique
Sourced and screened with a licensed local agent
Due diligence
Doing it yourself
Coordinating inspectors, appraisals and comparables
With Buyers Boutique
Coordinated and summarised for your decision
Negotiating
Doing it yourself
Against an agent who negotiates every week
With Buyers Boutique
Offer limits agreed with you, negotiation handled
After settlement
Doing it yourself
Finding a property manager
With Buyers Boutique
Property manager introduced, six-month review
How we work
Buy. Create. Compound. Convert.
From research and due diligence to settlement, rental handover and your six-month review.
01
Buy
We test the price, rent and holding costs of each property against your goals. Your advisers can check our reasoning directly.
02
Create
From established homes to renovation, additional dwellings and development, we assess what fits your stage and bring in the right specialists.
03
Compound
As your equity and position grow, we review the strategies and purchases that can help you scale.
04
Convert
More income, lower debt, a future home or fewer hours at work. Your portfolio should serve your goals.
With Jaq on Google Meet. No obligation.
Why we do this
We built our own portfolio around our careers first. Now we're home in the Sunshine Coast hinterland with Albi and Kassie, working because we want to.
Our own home, bought in 2024. Not a client result.
Why you can trust the advice
No hidden agenda.
You pay us directly.
We work for you on the buying service, and the scope and fee are agreed in writing before you sign.
Check our working.
We show the numbers so your accountant and broker can test our reasoning.
Disclosed upfront.
Any paid referral arrangement is disclosed. You're always free to use your own advisers.
We'll tell you if it's a no.
If buying isn't the right step yet, we'll say so.
Our test for every property: would we buy it ourselves?
Client stories
What professionals like you have done.
Recent client purchases. Same process, different goals.
Client, mid 20s
A first investment with a longer view.
- Goal
- A future Sydney home
- Market
- Outer Brisbane
- Property
- Three-bedroom townhouse
- Bought
- $640,000, below budget, coordinated while she travelled for work
- Evidence
- Broker valuation $750,000, seven months later
$0$400,000$800,000
Broker valuation, seven months after purchase. Not a sale profit or an amount available to borrow.
Melbourne couple
Looking beyond the familiar.
- Goal
- Build wealth with the option to upgrade or invest again
- Market
- Nirimba, Sunshine Coast
- Bought
- $780,000, sourced off-market
- Rent
- Leased immediately at $740 a week
- Evidence
- A near-identical property sold for $865,000 within four months
Rent is gross. The comparable sale is another property, not a valuation or sale of this investment.
Client, mid 30s, Sydney
A house today. Another option for later.
- Goal
- Income for his family and more choice about work
- Market
- Bundaberg
- Property
- Established weatherboard house
- Bought
- $615,000
- Rent
- Rented the day after settlement at $630 a week
- Next
- Granny-flat option to explore
Rent is gross, before expenses and finance costs. A granny flat remains subject to feasibility, approvals and finance.
Tech worker, 30s
Room to improve, when the time is right.
- Goal
- Rent from day one, with room to improve later
- Market
- Morayfield
- Property
- Four-bedroom house
- Bought
- $900,000, settled January 2026
- Rent
- Within two weeks at $750 a week
- Evidence
- Market valuation $980,000 as at September 2026
Rent is gross. Market valuation, not a sale price or realised gain. No renovation outcome is claimed.
Client names removed. Individual experience, not a forecast or a promise of future returns. General information only. Not financial advice. Past results are not a guarantee of future performance.
With Jaq on Google Meet. No obligation.
Who you'll work with
Tech sales leaders who built their own portfolio first.
Jaq Adama
Founder and buyer's agent. A decade in tech sales at Marketo, New Relic and GitHub. Leads your relationship, inspections, negotiation and acquisitions.
Mike Wingfield
Strategy and research. Over a decade leading Asia Pacific sales teams at Marketo, New Relic, Twilio and Deel. Leads market selection and the numbers behind every brief.
Now they apply the same process to every client brief.
"Buyers Boutique is the company we wish we could have hired."
Jaq Adama & Mike Wingfield
Our own portfolio, October 2026
- properties: our home plus 6 investment properties
- 7
- approx. total value
- ~$10.05M
- approx. total debt
- ~$5.8M
- approx. equity
- ~$4.25M
Approximate figures as at October 2026. Our own properties, not client results. Equity is not profit or available funds. Past results are not a guarantee of future performance.
See our own purchases since 2015
| Year | Property | Paid |
|---|---|---|
| 2015 | Suffolk Park | $500,000 |
| 2018 | Toowong (sold 2023) | $408,000 |
| 2019 | Maroochydore | $479,000 |
| 2020 | Sunrise Beach | $745,000 |
| 2022 | Noosaville | $1,075,000 |
| 2024 | Armidale | $440,000 |
| 2024 | Our home | $2.46M |
| 2025 | Commercial (Mornington Peninsula) | $1.3M |
Purchase prices from our records. Our properties, not client results. Past results are not a guarantee of future performance.
Not every purchase has gone up.
Our Mornington Peninsula commercial property, bought through a commercial buyer's agency in early 2025, is currently valued below what we paid. The experience fell short, and it shaped how we work: we test the numbers, explain our reasoning and tell you when it's a no.
Sunrise Beach · Our own property
Bought in lockdown. Rebuilt five years later.
Bought for $745,000 in 2020. We spent $10,000 on a refresh and $740,000 on the rebuild. A valuation in October 2026 puts it at $2.7 million.
Our own property, not a client result. Past results are not a guarantee of future performance.
Your free 30-minute call.
- 01
Tell Jaq where you are
Your goals, your pay and the choices you want property to create.
- 02
Get your numbers
Your walk-away number and whether property is the right next step.
- 03
Leave with a clear plan
Free strategy and feasibility with us, or an honest "not yet".
Before your call
Think about what you want life to look like in ten years. Bring your approximate budget, borrowing position and comfortable monthly holding cost if you know them.
Discovery, strategy and feasibility are free. A buying engagement only begins after you agree the scope in writing and sign.
With Jaq on Google Meet. No obligation.
Questions
Do I need to work in tech?
No. Many clients do, but we work with professionals building wealth beyond their salary, especially if your pay includes bonuses, commissions or equity.
What does it cost?
Discovery, strategy and feasibility are free. If you continue, the scope and fee are agreed in writing before you sign, and you pay us directly. Finance, conveyancing, inspections, stamp duty, insurance and property management are separate.
Who finds and negotiates the property?
We recommend the market and set the brief. A licensed local agent we work with sources and negotiates, while we assess the property and coordinate the purchase.
I'm not in Queensland. Can you help?
Yes. We're on the Sunshine Coast and buy Australia-wide, choosing the market based on your brief.
What if rates rise or the property sits vacant?
We stress-test holding costs before you buy, starting with what you can comfortably carry. Prices can fall and vacancies happen, and we're upfront about those risks.
Is this financial advice?
No. We're a buyer's agency. Financial, tax, credit and legal advice comes from your own advisers, and we're happy to work alongside them.
What are you building towards?
30 minutes with Jaq. You'll leave knowing your walk-away number and your next step.
With Jaq on Google Meet. No obligation.